Hug the Coast

AMTRAK PACIFIC SURFLINER RIDERSHIP CAMPAIGN

Amtrak Pacific Surfliner launched a campaign in the winter to generate awareness and interest during the lower ridership season. The “Hug the Coast” theme celebrates both the unique Pacific Surfliner experience and the inner journey that moves our passengers to embrace traveling to both familiar and new destinations.

Campaign assets: discount offer, print and digital advertisements, TV commercial and radio broadcasts, and social media posts

LOSSAN Rail Corridor Agency
Partner Creative Agencies: Civilian and Goal Productions